When we talk of marketing we all have come to believe the importance of Digital Marketing. While brands are shifting their focus and expenditure from traditional to digital medium. As digital the expenditure and reach on digital is measurable. Given the above most brands are still missing the cohesive story telling on digital. Most brands understand digital as only social media, there is much more to digital. Social Media does give a brand - visibility and spreads brand awareness, the key is to do 360 marketing. When we eat bread do we forget butter? Nope! Then when we talk about digital marketing why we forget SEO, Targeted reach, listening.